Grove
Green
Visual Identity
Grove Green revolutionizes your home with monthly deliveries of eco-friendly essentials. Unwrap a planet-friendly surprise each month, from reusable kitchenware to bamboo bath luxuries. Elevate your lifestyle while preserving the environment with Grove Green - because a greener home is a happier home.
Project goal: The goal was to undergo a rebranding initiative to appeal to customers passionate about environmental conservation and sustainability. The objective was to communicate the enjoyable and artisanal nature of the business, extending its visual identity.
Grove Green's hand-drawn aesthetic lends it an organic, imperfect charm. Its logo features a bamboo shoot, embodying themes of renewal, growth, simplicity, flexibility, and environmental consciousness. Meanwhile, the concealed fist within the design symbolizes strength and sustainability, core values that define Grove Green's ethos.
